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[VIP] [Cost Per Action] Cost-Per-Action (CPA)
Cost-Per-Action (CPA)


Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

The actions defined in a cost-per-action agreement relate directly to
some type of conversion, with sales and registrations among the most
common. This does not include deals based solely on solely clicks, which
are referred to specifically as cost-per-click or CPC.

The cost-per-action (CPA) model is at the other end of the spectrum from
the cost-per-impressions model (CPM), with the cost-per-click (CPC)
model somewhere in the middle. In a CPA model, the publisher is taking
most of the advertising risk, as their commissions are dependant on good
conversion rates from the advertiser's creative units and Web site.

Marketers looking for cost-per-action deals have several options.
Publishers with considerable excess inventory may be willing to consider
nonstandard offers. Sites specializing in incentive programs are in a
position to offer CPA pricing on various types of leads, although the
usual caveats concerning incentivized traffic still apply. Perhaps the
most widespread use of performance-based pricing is affiliate marketing,
whereby merchants/advertisers determine what actions they want to
reward and how much they are willing to pay.

This section is for help with CPA, not to take advantage of fellow members.

All posts with "COMPLETE MY OFFERS" for downloads or for any other matter will be deleted with no warning

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